Editorial Desk
Profile and thought leadership writing
Covers professional writing, profile craft and long-form B2B content.
Professional Reach
Professional Reach covers organic LinkedIn content, profile craft and programme reviews for B2B marketing and sales teams.
Not yet published. What we cover, and who covers it, is set out below.
What we cover
Professional Reach covers organic professional social for B2B businesses, including profiles, company pages, newsletters and long-form posts. It looks at employee advocacy, audience development and how content operations sit alongside sales. Profile and programme reviews round out the coverage for teams running this work internally.
Written for B2B marketing and sales teams using professional social.
- 01Profile Craft
- 02Company Pages
- 03Employee Advocacy
- 04Thought Leadership
- 05Content Operations
- 06Programme Reviews
The desks
Each desk is part of the editorial team with its own beat, not an individual. The byline names the desk, and the structured data identifies it as an organisation.
Programme Desk
Content operations and employee advocacy
Works on content routines, employee advocacy and marketing-sales collaboration.
Review Desk
Profile and programme reviews
Runs structured reviews of professional social profiles and organic programmes.
How we work
Written for the people who decide
Organic LinkedIn content and profile work for B2B teams. Articles are written for people with a concrete decision in front of them, not for those trying to sell one.
Numbers name their source
Every figure says where it comes from and when it dates from. Where the industry disagrees, that is stated, rather than quietly taking a side.
Nothing tracks you here
No cookies, no analytics, no third-party scripts. If that ever changes, the privacy policy changes the same day.
Where should we start?
The order is not set yet. If there is a question you have had to answer the hard way yourself, send it to the editors. It is the most useful thing you can send a publication that has not yet begun.